In 2018, hip hop officially became the most popular musical genre in the United States. But what is it about hip hop that draws people young and old to hip hop music, culture and lifestyle? And what does it take to make it in the hop hop industry today?

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French Filmmaker Asri Bendacha and American aspiring rapper Jon Rise embark on the road trip of a lifetime, from LA to Houston, Atlanta to Miami, sharing one car but on parallel journeys. While Jon Rise is struggling to make it in the music industry, Asri Bendacha explores the evolution of hip hop in the digital era.

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Follow this unique duo in their pursuit of greatness.